Philosophy
    Methods
    Outcomes
Realities run deeper than we think

 

 

Much of the world as we understand it is constructed through our habitual use of language with one another. In fact, it is the taken-for-granted aspects of language and communication which allow us to maintain a relatively coherent view of our own and shared realities. This is precisely because we are largely unaware of the underlying mechanisms and meaning representations of language at the time we use it. If we were, we wouldn't be able to believe, with any conviction, in the very realities we are collectively creating on a day-to-day basis!

 

In truth, what we assume or claim ourselves to be doing when we communicate with one another, whether we are speaking or writing or otherwise, and what we actually are doing can be two (or more) very different things. 

 

 

Targeted insight - rooted in context, anchored in analysis
 
That's why simply asking people what they think about relevant concerns, e.g. through questionnaires or interviews, can only provide a particular and surface-level vantage point. To go both wider and deeper, it is necessary to see how they construct their realities in communication with each other (or with your employees). Consulting Nao can do this by analysing what it is people actually do with language, i.e. what realities they create, in authentic contexts of use.
 
Communication research involves mining language and image data from contexts relevant to user demographics and psychographics, which are determined in consultation with you, the client. This does not necessarily involve poking around your place of work - data might solely be mined from the web, for example. All data analysis is founded in a knowledge of the Language Sciences and supported through use of research software, facilitating swift and accurate results. Consulting Nao will take care to make the process of deriving at insights from communication research clear to you in project deliverables.
Deliverables with practicable outcomes

 

Deliverables are agreed in consultation with the client based on project needs. They might typically include: 

 

  • A detailed analytic report, structured around the key concerns identified.

 

  • A presentation which further clarifies the results of the analysis (either delivered online or in person). 

 

The practicability of the outcomes depends in large part on the nature of the project. However, the benefits of targeted insight through data analysis are potentially wide-ranging. It can be used to reliably inform positive change-making in: 

 

  • WORKING PRACTICES

  • GUIDELINES ON SERVICE USE

  • COMMUNICATIONS

  • PUBLIC RELATIONS

  • MARKETING 

© 2014 by Consulting Nao

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