Open up to the realities of your user base with
Analysing Language Use
Consulting Nao delivers targeted insight into the ways that users construct their own realities. This understanding is invaluable for effective communication between businesses, organizations, institutions, or public services and their users. Data analysis is optimally used to inform content & communications and/or working practices, supporting key concerns of clients, for example, how to meaningfully frame a particular issue on a website or formulate guidelines for better use of a public service.
Client-relevant insights are derived from the careful mining and analysis of text and visual data, which can be anything from video recordings of spoken interaction to website and social media clippings.